The Benefits of Trademark™ For Nigerian Fashion Brands.
Recently I've been trying to convince fashion designers (practitioners) on the need to build effective business structures in their businesses.
Consider the international brands of old, how they have been able to dominate the markets and expand from one decade into the next, even spanning through centuries.
It’s about building a brand that is recognisable, a brand that satisfies the expectations of its clients and one that’s built on a sustainable system.
For all the hard work channelled into that couture or careful thought for that piece you have produced enmass, don’t you think creating a logo is restricted to the graphic image? This is because a logo is only protected by a copyright, presented as a graphic image or cursive writing and does not extend to the commercial value of your fashion business brand.
When you register your logo, it becomes a trademark, an intellectual property right which not only ascribes protection on your business brand but also opens up your business to a more sophisticated business model called FRANCHISE.
You can register your logo alongside your tagline known as word mark and the benefits are worth your business while.
Counting The Benefits.
- When you register your trademark you create a recognisable brand symbol with commercial value ™ for the public to know and distinguish your fashion products and services from other industry players.
2. In addition you protect your website and social media handles from squatters and by implication take up infringement actions against the unauthorised use of your trademark.
3. You also stand the opportunity of replicating your business know how through training activities using the franchise business model by licensing your trademark to third parties within your industry, who in turn reproduce your business processes, quality/signature and experience.
4. Furthermore, you have the opportunity of perpetuating your brand using a franchise model through subsisting licensees who have paid your business to use its trademark, business processes and concepts. Trademarks last for seven years and are renewable for fourteen years and further fourteen years infinitum.
Why not take thay step to register your trademark today. I’m giving 20% discount till July 20! Send an email at laurelspot1@outlook.com for more enquiries.
#Brand #Trademark #Franchise #Fashion #SustainableBusinessModel.